DeltaPro Marketing and Sales Consultants, Online and Onsite Consulting

This program is designed to improve your Marketing and Sales.

Since Marketing is responsible for identifying new business, and Sales is responsible for developing new business, the Marketing & Sales Development project goals and benefits include:

	*Increasing profitable sales to existing* customers**
	*Developing profitable sales to new* customers**
	Increasing market share
	Focusing on what is delivered to which customers
	Creating a roadmap for short-, medium- and long-term market development

In this program you will learn how to have success—and fun—developing
new business.

To meet the above goals, your organization needs a deep knowledge of your current customers, and a well-organized plan for contacting prospective customers and converting them to actual customers.

The Marketing & Sales Development Program is divided into six sessions. Each session should take approximately 2 hours to complete. Since each organization is different, and starts with a different knowledge base, the program may take more or less time. However, the more time you put into the program, the higher the probability of success.

The six sessions cover:

The difference between Marketing and Selling

How to uncover a prospective customer’s needs and wants

How to do an ABC Analysis—a tool for focusing on, maintaining and further developing your current key accounts—especially repeat customers

How to construct a Market Analysis Matrix^TM—an ongoing market analysis and development tool for identifying, organizing and prioritizing new markets, customers and product/service opportunities, in order to increase market share

How to develop a very simple but powerful Marketing Plan—selecting Targets on the Market Analysis Matrix^TM

How to have fun and success Prospecting—to land new customers

How to develop a powerful Sales Forecasting System—to level revenue peaks and valleys, and to improve financial planning and budgeting

To work with the ABC Analysis and Market Analysis Matrix^TM requires knowledge of how to use spreadsheets (e.g, Microsoft Excel^© or Lotus 123^©).

DeltaPro helped us achieve results we did not think possible during a down economy. Within 45 days of working with DeltaPro, our revenue increased 28%. Our present analysis shows that we can expect to maintain and grow this level of business as we move forward.

The material and processes that DeltaPro presented were well organized, effective and easy to follow. My sales staff learned a great deal, and had other concepts they were already familiar with put into words that just plain made sense. I highly recommend the services of DeltaPro to anyone who wants to grow their business.

R. McG, General Manager
Construction Equipment Mfgr

After four months analyzing our current customers and market, DeltaPro was able
to direct us into a very specific market segment of our business. The results were immediate. Within 30 days, we had the largest month in the 15 year history of our company. The only question we have now is why it took us two years to hire DeltaPro as our consultant.

S. G., President
Medical Software Company

We have a new, more clear perception of our current and potential markets, products and customers. We also have a system upon which to base our decisions, efforts
and planning, providing us with an orderly approach to growing the company. The net effect is that we are now focusing our efforts on sales to which we were hitherto oblivious. Our new marketing approach seems also to have renewed creativity and freedom of thought, which makes work more fun.

R. S., General Manager
Woodlike Product Mfgr

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