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In today's global economy, competition has forced the extinction of some types of businesses and is causing the evolution of others. Thriving businesses are changing to meet new demands of the market-place. The structure and operation of a business can be recognized by looking at its organization chart. Though the size of the business may vary, the shape is pretty much the same—the familiar pyramid—with an organization head or a top manager, several (or no) layers of upper and/or middle management, usually some firstline management, and the baseline employees.
A Typical Organization Chart This pyramid organization design evolved from an ancient military model, with, for example, centurions (managing 100 people) and decurions (managing 10 people). This model was very effective for managing people and supplies, especially in wartime. When the production line became the standard for the industrial revolution, the military model was adopted for organization design. The reason? First, time had proved that it worked efficiently for the “chunking” of work. Second, during the 20th century great numbers of people spent time in the military. They brought with them to the workplace the “rank and file” structure they had seen in use. In the pyramid model, there's a direct vertical line (dark lines in the chart above) from upper management, through middle management, and down to the baseline employees. Major decisions tend to be made at the top, and filter down to each person below. Each person at each level, therefore, works to satisfy some person one level above. Horizontal considerations are usually minimal. There is little concern for the needs of people or organizations to the side. This structure works fairly well in a military environment. However, when vertical layers of management are used for control, multiple organization ceilings are created. These can conceal or filter information, block the flow of ideas, and slow change. Upper management provides direction to the next level, and this direction eventually translates into telling lower-level people what to do. At some point in the downward movement, the reason why is lost. This prevents lower-level people, who are much closer to the work and the customers, from providing helpful ideas and suggestions, and from making on-the-spot decisions. So, when satisfying a boss is more important than satisfying a customer, businesses indirectly encourage internal politics and conflict. Concern for power and control causes companies to separate authority from responsibility and accountability, making many jobs simply empty tasks. With enough layers, owners and/or top managers get disconnected from the baseline work-force, which becomes disillusioned with "management". Furthermore, when businesses organize by functions, they create vertical walls (dashed lines in the chart above). Symptoms of these walls include words commonly used to describe larger organizations, including division (root “to divide”) and de-part-ment (“to move or separate away from”). Boxes on the organization chart usually define narrow, specialized jobs (often characterized by job descriptions). Instead of businesses encouraging employees to better understand and redefine their work charters to make sure the job gets done and the customer is satisfied, these narrow task-oriented jobs confine what people do—often leading to boredom and stagnation. By failing to encourage inter-function understanding and integration of the work across boundary lines, organizations end up with major breakdowns and added costs. In a walled-off environment, departments may set goals which do not match goals of other departments—or of the business. This sub-optimization can result in performing functions which may not be truly necessary for the success of the business. Using a railroad-track analogy, many companies have created broken tracks, in which employees use their creative energies to develop work-arounds—moving boxcars from one piece of track (department) to another.
However, back to the boxcars and tracks. There are two issues. First, moving boxcars from one track to another (work-arounds) is inefficient and costly. Moving boxcars along a smooth track toward their destination is productive. Second, employees moving boxcars is not the same as management fixing broken tracks. Because many U.S. companies don’t see themselves as systems, they tend to treat problems by "fixing" symptoms (often over and over again) instead of permanently solving root causes. This short-sighted, tactical thinking tends to block strategic change and to minimize investments in such things as planning and breakthrough methodologies. And customer satisfaction often ends up taking a back seat. The final, and perhaps most damaging, issue with the typical pyramid organization structure is the misuse of senior management time and energy. Most problems (often called “brushfires”) happen, not within boxes on an organization chart, but in the open space between them (refer back to the Typical Organization Chart figure). And guess who gets to manage that open space? You—the organization head. This means that when a problem occurs between any two boxes, things often escalate up to the most common manager of the concerned boxes. And instead of spending time and energy on the strategic development of the business, you, the organization head—as a resource—are used to put out these brushfires. Since the senior management team is paid the highest hourly rate in the company, every hour spent this way is a great waste of a business’s most valuable resources. Structured Flexibility or Flexible StructureThe way your organization responds to its business environment can be described by two useful terms: structured flexibility and flexible structure. They each have a slightly different use, but both contain the concept of a solid framework and adaptability.
A familiar model can be used to explain these terms. In your body, structure is represented by your bones (the inside components).
Flexible is represented by your muscles, cartilage and skin (what the outside world sees).
With no bones, your body would be nothing but a mass of quivering flesh; without muscles and skin, your bones would be either reduced to a pile or, if connected (without cartilage), would be stiff and rigid. Your body needs both features—structure and flexibility. To bring this back to your organization, you need structure—in the form of guiding principles and standards of operation to provide a consistent way of doing business. You also need flexibility—to be ready to quickly take advantage of appropriate opportunities that happen to come along. In most organizations, structure is represent by the Operations and Support functions. Production and Accounting people, for example, don’t like to do things differently every time they go to work. Stable processes and procedures allow them to create efficiencies that can’t be achieved if things change every day. Your Operations people are your best hope for reducing costs and time-to-market. They need to be listened to, but should not necessarily be obeyed without question. These people need to learn about flexible structure—the ability to be strong without being rigid, to be firm without being unbending. Structure that cannot flex in a strong wind usually breaks. So, flexible structure should be the goal. The flexibility in most organizations is usually represented by the Business Development (Marketing & Sales) function. For example, Sales people are, by nature, opportunistic, and usually don’t like to be told they can’t sell something just because “we’ve never done that before”. Your Sales people are your close link with your customers, and therefore get to see what’s happening daily in your market. They need to be listened to, but should not necessarily be obeyed without question. These people need to learn structured flexibility—the ability to be adaptable without whiplashing the rest of the organization, to be responsive without “giving away the farm.” Saying anything to make a sale, without the support of the rest of the team, will usually create gaps in trust and product or service delivery. So, structured flexibility should be the goal.
If your job is to oversee both structured and flexible organization components, you need to make sure that they're as tightly integrated as the bones and flesh of a human body. When conflict arises between structure and flexibility, you’ll be called on to make a decision. Remember, the most effective way isn’t necessarily one or the other, but a combination of both. Hence, flexible structure or structured flexibility.
Today it's virtually impossible for business owners and/or leaders to be at all the front lines of activity in a company. There's just too much for one person to know and do. So business leaders must rely more and more on the "doing" people. To compete in today's global marketplace is anything but easy. Customers want products and services delivered faster (Time), cheaper (Cost) and better (Quality). Suppliers want information (eg, forecasts) quicker. The cost of labor, healthcare and other government regulations causes everyone to focus on costs. And employees want a higher work quality—meaningful and challenging work, an opportunity to learn and grow, and competitive compensation. Under these pressures, organization weaknesses can easily become breakdowns. To survive (simply stay even) or thrive (gain a competitive advantage), businesses need to change from a strategy of managing and organizing by functions to a focus on critical processes—the essential activities an organization needs to perform excellently for the business to be successful.
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